Data analytics is all about understanding data to make smarter decisions. It involves looking at raw data, cleaning it up, and finding important patterns or trends hidden within. Businesses use data analytics to learn more about their customers, figure out what products are popular, and make better choices about things like marketing or finances.

The demand for data analytics is growing rapidly across industries worldwide. As businesses and organizations continue to accumulate vast amounts of data, there’s an increasing need for skilled professionals who can analyze this data to extract valuable insights and drive decision-making.